On January 30, according to a reliable insider, Tencent will sponsor the 2011 rabbit Spring Festival Gala (hereinafter referred to as the Spring Festival evening), the specific amounts are not known. The Insider disclosed that Tencent has begun contacts with CCTV in early 2010 and intends to cooperate and CCTV Spring Festival Gala of the new year, after earlier sponsored 2011 finalised the rabbit Spring Festival evening show. It is understood that the rabbit Spring Festival evening show is not implanted in advertising forms of publicity, Tencent sponsored by specific forms of propaganda and the amount of the Spring Festival evening show is not known.

Analysts believe, Tencent sponsored the 2011 rabbit Spring Festival evening show, or related to its marketing strategy in the new year, use rolling heavily on brand maintenance, enhance the awareness and understanding of Internet users of Tencent brand. In addition industry sources, the Tencent 2011 annual marketing budget is more than thousand million RMB. It is worth noting is that Tencent Board Chairman Ma Huateng yesterday at four o'clock in the morning in micro-blogging that will not be coming out Spring Festival evening show live, spring party at home with his family to watch. My colleague is possible on site. 2010 CCTV Spring Festival evening show, Sohu, the Spring Festival evening implanted through advertising and marketing, its reputation for great earthquakes, actress Zhao benshan performance in essays, Sohu name had been mentioned, greatly enhance the netizens on Sohu's brand awareness. Baidu CEO Robin Li is camera features several times due to sponsor the Spring Festival evening.