Zhongguancun online message: "location cloud push MiniSun 3.0 engine raids on think strong to do battle for the GPS navigation industry", think Zhuang technology co., Ltd. strategy VP yellow hui in 2010 14 September (Tue) 14: 00-15: 00 visit CBSi (China) online interviews.

The interview process, users will be yellow-Hui and cordial exchanges about think strong and brands to be how to build a completely new technology in the industry, and strong to think "cloud" services concept where and to the subsequent strategic actions.

On the technical side full ownership of think and a variety of State-of-the-art navigation technology for civilian use bookshops to PND to.

In the area of expertise, think strong equally huge technical extension system, the upcoming "location cloud" is his most outstanding works. In this interview, Mr. Huang Hui also made itself on the entire navigation industry views and revealed the permanent position and to the development of future product trends.

Think strategy Zhuang co., Ltd., Vice President, Mr. Huang Hui

The following is true: the interview

"Location cloud is a branch of cloud computing is the calculation based on location"

Moderator: Let's look at our current domestic navigation industry, from last year's data, our civilian PND sales have reached nearly 70 million units a year in sales.

But many industry insiders say that the amount of approximately 70 million, the brand of products is only about 25% or less, you are on this phenomenon?

Wong Hoi Fai: actually have moderator asked said brand only to 25%, this is how to see a product really development stage, in particular electronic products must go through a development cycle, should, China is also a global comparison of such a country.

Many of the global electronics manufacturing and production in China, then we say that there is no brand or the cottage of this machine really was in China in the world, are a special feature. With the progressive development of the industry, particularly as such a special navigation products, it needs to have more content and services, such a product, with the awareness of consumers on which continues to deepen, in fact, the brand's share will gradually grow, you should run this momentum over the past few years, we can see that we think is strong at the beginning of this year in March a "brand of the year 2010 is" a concept that we have seen a lot of brands in the last couple of years upward trend is apparent, therefore, we believe, that gradually brand to share.

Moderator: from January 2001 until now, we can see that many of these small brands, innovation also promote their own brand concept, maybe early next year, when the market sees so-called fortress product less and less.

We are taking the road of brand, special technical features are indispensable. When it comes to technology we know think strong is a technology-driven high technology manufacturers, and the recent think "cloud" concept, where IBM's "cloud computing"?

Wong Hoi Fai: in fact this problem simply "cloud" where is the calculation based on location, in fact, it is also a branch of cloud computing, we are looking at this issue.

In fact, we think we launch location, it is a technology for system, is a schema, which may include a cloud computing infrastructure, including hardware structure, including the software architecture, in which the above development platform and as well as for users to do the proliferation of again a service platform, this might also contain a variety of products, based on this product is a solution, you should run it is a multiple schema components, including a lot of content, information, and this solution is a combination of a whole.

Location of cloud that concept, in fact, is to think of all these years, strong based on the location of the above technologies, products and solutions, inclusion in a larger framework of the system.

It should be said that both services to traditional professional applications, mapping, GIS data collection and measurement. It is also at the service of our today consumer PND, future mobile, MID this personal location services, including vehicle information system, none is in the position of the architecture, it also includes service platform, including more terminal applications.

Moderator: hear the introduction to the main position after the cloud concept, many users will want to our direct contact with customers in the cloud, where we do not understand it, but we contact to product comparison of PND, the location of the application in the PND cloud, it is the first step in what, cos we recently released minisun3.0 engine.

Huang Hui: Yes, we recently put the navigation engine updates to minisun3.0, it is a platform for embedded engine, the engine platform in think strong has undergone 1.0, 2.0 and 3.0 development, and of course also continue to develop in the future. I briefly explain this relationship, we actually 1.0 early start doing such embedded navigation, you should be a basis for a beginning of a stage. In fact, 1.0When we solve a problem? solves the problem of a navigation, that is settled when you have a destination, I can give you is calculated, and guide you along the path to the navigation, which is a basis for solving 1.0 navigation problems, in the era we solve 2.0 space problems.

This means I have more space in the data and navigation to go, which means that its expansion will be better.

3.0 era, we actually based on the location of a schema of cloud, to implementation of Terminal embedded navigation engine. Why say? can actually comprehend this, its structure will 3.0 more open. Perhaps I am today because of various reasons, marketing or content information richness of reasons, we established the link between the cloud and the Terminal, it may have a variety of ways, for example, my way through communication, the establishment of a CPND were always connect.

But every consumer's needs are different, he may, in his view such a model in terms of the expense, he felt that at this stage do not wish to do so, we might come to associate the notion of time, a wide range of information, after you go home tonight through the Internet to do some control, tomorrow or day after tomorrow you may use this information for some fresh, why is there such considerations, the main reason for this considering that today we are going to look at our navigation products, practically all of the information that is associated with the map, POI or above, a wide range of information, it is almost a dead data, it is placed on the machine itself.

But whether it is updated four times a year, updated twice a year, in fact it is a time period in order to update, but we live in the Middle, a large number of, all kinds of information are changing every day, such as roads, or one-way traffic from this direction into that direction, and in particular the rapid development in China today and the construction period, such a thing, this is a class.

There is a class, such as car parks, which are are changing every second, but this information as a matter of fact it's hard to put it as a death data in it, you may need some tools. However parking lot are special in that it requires you to be always connected. Cinemas rehearsal table may be a month, but next month there will be changes, you might say I'm a few days for updates via the Internet will be able to know.

All of this there is a Terminal machines and we establish the location of the "clouds" of the platform, in fact, it exists a lot of data and information of the interaction.

This product is no longer a dead product, or information of the Islands, it is able to and exchange of information on the Internet, we believe that this is a trend of development. And we minisun3.0 is this product out of my engine do this software system, to facilitate this need to continually produce, I can easily and quickly put this functionality through the exchange of information, this is a change in our 3.0.

3.0 era, we propose to solve a service, how do we solve a consumer a better, more information about the content and the technical service issues, this is up from technical architecture guarantees the realization of this kind of demand.

Of course with this development, we demand quickly, continuously added because many of the requirements every day is a new variation, I think this is our 3.0 engine basic consideration.

3.0 engine from the schema to support this service system, we also 3.0 engine above from the point of view of the customer experience, increase a lot because of the technical aspects of some of the functionality is not implemented, today we have to find the destination as a nationwide level find. seconds

For example, I could look up North in Guangzhou, in two seconds North Dalian together all POI, Peking University, and this, in turn, even dabeiyao are in seconds, we can leave it nation all such combinations are identified, the point to current view, be said to be a leader in skills, this is a query on a technology breakthrough.