"They really have come." Before a Group buy industry observers lamented to reporters this way. 10 days ago, he predicted the near future will enter the portal piece of fertile soil, "but did not expect them to come so soon." As Sina, Tencent and other portals and communities such as Thousand Oaks giants to enter, had been thousands of sites on the Group buy market, you really want to see blood the next. The future, this "1000 Web Wars" will be repeated in 2005, 2006, blog stories, the answer is almost yes.

Perhaps the most so small Group buy site are sad that this moment, no matter which big brother will eventually become the leader of the Executive Group buy, most of them out is a set number. Giant into the Board on July 9, Tencent Mall Group buy on-line channel, and enable an independent domain name, a gateway community who first Sharu. The love of family groups and Sohu Sina Group buy site followed in July 12 with the sky line, bringing the four major portal to do Group buy accounting for the three. Now, we have replicated giant site in the United States Group buy site Groupon the model - a product every day, plus big purchase button. Sina group on the line first in Beijing alone, swimming tickets, tour can be purchased with the original 220 yuan 48 yuan swimming vouchers, discount of 2.2 fold. Although the portal into the Group buy move quickly, but they still showed the initial trial asked the meaning of water - Sina, Tencent choose to start a push in the business, the former in Beijing, which is in Shenzhen, the Tencent Group buy stops are marked with Ming Shanghai and other regional business about to open. Although not a high profile, but the involvement of the portal industry is still cause great concern the bulk purchases. Concerns about the industry in general is a blog following the year after, buy into the "standard door", will once again lead the industry major reshuffle. However, buy website portal invasion does not seem very afraid. U.S. CEO group net Xing Rice had previously been established whether the network, the first business in the country to promote micro-Bo, Sina Bo and then promote the achievements of micro-scale. Now, Wang Xing fought buy, Sina has subsequently followed. This time, Wang Xing confidently. Xing said the Group buy their business, though small, perfectly formed, involving product design, software development, business cooperation, marketing, finance, customer service and other aspects, the portal to mobilize so many cross-sector resources, efficiency may not be very high . Advantage of the portal is traffic flow, will soon be achieved starting from zero to one, but the U.S. group compared with such a professional website, the next competition or in the good service experience than anyone else. "In the U.S. Mission in this mode, the reception capacity of business cooperation is limited, not the people the better. If Baidu Home hang a buy, it is a waste, but to which businesses have received. QQ as much traffic What can, buy their terms are not the core business, but many members of value-added service QQ a, not necessarily put a lot of resources, "Wang Xing of the" Daily Economic News "commented. FtuanCEO Lin Ning also on the "Daily Economic News" said, "Who Says Group buy, the (site) to bring a million people on more than one thousand people is good?" He believes that online information service portal integration are strong However, under the Group buy online integration requirements, "this point, everyone's little difference between the starting line." vice president of Oak Pacific Interactive Group, sticky web Bo Yang is responsible for Shen told reporters, "Network Founder Group buy time difference before and after a few months can not be can not produce any barriers. "In addition to portal net, buy the original made attractive market with strong life of service information on the" landing "capability of classification of information web sites to join. Previously, 58 city line of the Group buy online site, but choose to do Group buy affordable for network information navigation. Interestingly, just last month, to Market Network CEO Yang Hao Chung also asserted that at least 6 months does not intervene in the market. Yang Hao Chung said yesterday, "although just temporarily involved in claims, but a few days, the product technology department's staff to find me, and that is a very promising Group buy things, many consumers have great interest." Then Yang Hao Chung let them run, "they move very quickly, took a week to do up Group buy navigation." Reshuffle the market "from the March 4 美 Group Beijing station on the line, counting this past 4 Group buy on 2.0 can be considered qualifying country, "Xing said. FtuanCEO Lin Ning believes that the next two to three months in turn appeared a watershed. At present, buy web site has been launched Ebb Tide's out war, a large number of small Group buy site died, while the independent development of the Group buy website faces significant challenges. Small Group buy site dead the most typical is 1288. The only founder of a Web site staff are not even available means of payment, to close down due to unfavorable operating. Another fact is that the U.S. mission in the domestic first copy Groupon net after just a few months, the domestic emission of hundreds or even thousands of large and small Group buy website. The Hing vigorous rise, the sudden fall. A large number of small sites that appear and an endless stream of death, from Groupon pattern mode of operation very simple. This mode is very easy to replicate the investment threshold is very low, or even just two or three million to spend thousands to buy open source, recruit one or two employees can be opened. However, under the pressure of high competition, too simple matching, were eliminated reasonable. Shen Bo Yang of the "Daily Economic News", said a comprehensive framework for Group buy website "is not simply a skin," while the background has a complex system, including at least editing systems to help businesses make the user experience in securities and business systems analysis and advertising system, "only the system needs at least 1 million yuan of investment." Lin Ning even said that in the present competitive situation, the company can survive on the scale of the development site into the threshold of Group buy 1000 million yuan. Large number of small sites in the Group buy dead, while industry mergers and acquisitions began to rise. In June, buy web site has undergone two full-scale mergers and acquisitions, were under the group handle network and Lele, cool group network and groups under the optimal network. Lin Ning said, "I recently received a lot of local small Group buy site phone, mentioning our intention to sell", buy the industry entering a period of financial PK, Ftuan recently announced major investment and financing will be action, " At present we are still in the input stage, each city is about one million per month sales to 150 million years going to enter 10 to 15 cities. "attract investment opportunity is worth noting that on June 2 the deal emerged Mount Angel investment, such as the Jinsha River Ventures and venture venture Zhejiang figure. Thus, capital began to Group buy network showed more clear attitude. Prior to this, the Jinsha River has been voted the U.S. mission and handle network. Jingwei Zhang Ying said China's founder, Survey of China, "read a lot, currently still observing." The investment community believe that the development experience of six months after the death of half of medium and small Group buy web site, the future can survive only a few homes. Zhu Xiaohu, founder of the Jinsha River Ventures said that it seems beyond the current 10 Group buy site has no chance. However, Customers also have the industry view that the size, scope and coverage may not be able to determine capital investment of all, if the service is good to local businesses, there are opportunities for survival and development. "In the future the situation will likely be a few large-scale Group buy site complete national coverage, while some small localized and stronger Group buy site development based on the survival of a City", Shen Bo Yang of the "Daily Economic News" said. Qiming Venture Partners Tong Shihao in view, to provide quality products and customer service and good communication of Group buy site will be favorable; In addition, he also mentioned to Market Network, network, and 58 public comment in this field with the first urban network competitive advantage made the website, he is interested in such enterprises. Another favored is the "SNS + buy" model. Division Group analyst Zhang Yadong clear that the case of sticky web site reflects the Group buy must have an advantage that the network community. SNS users rely on edge, can give full play to tour the efficiency advantages of spread. Shen Bo Yang told reporters, Thousand Oaks sticky web project start is with the social value of property of people in e-commerce highlights the spread of effect, since the current set of products, technology and sales team of 20 people. "We are not rigid SNS users to import all network resources, but this effect has already begun to show out. For example, on June 23 Customers, Lai Yiu original 176 yuan to 40 yuan International Studios packages only, equivalent to 2.3 fold, the number of people involved in buying up to 152,151. Groupon media there is the logic value of matching supply and demand information to consumers and businesses, but also for business Xiaofei excess inventory. fact is, traditional B2C e-commerce in physical merchandising quite mature, magnitude, in this case Group buy site more suitable for non-standardized, non-physical nature of the product localization services. This determines the characteristics of Group buy site are lightweight - discard irritation of physical goods distribution, the pursuit of life, information localization services, products, most of the properties with on-site consumption. and B2C e-commerce and traditional transactions pursued by the actual results of different, Groupon and copy the pattern of many Group buy closer to the real site as a medium. "after the local service sector businesses are the most marginalized groups, while Group buy for them is one of the best ways to promote, to 24-hour exposure in the home is their dream, "said Shen Bo Yang, Based on Real's website already has the Group buy, such as construction materials started the fence Group buy net class, but it is not Groupon model pursued routine of living, while 99.9% of rice goods online are local services. Rinning believes that, Groupon Group buy Web-based Internet product is not as large, more like a poster. Xing say much more straightforward: "For businesses, the U.S. mission is a pre-zero input (no need to first pay the U.S. group), the promotion of full payment by results approach than the average advertising cost is much higher, "this new way to promote be considered advertising, it can only be a game of words." interview of the Group buy the industry more than that, buy a boutique in the pursuit of simplicity of referral, is the context of information explosion for consumers to choose the subtraction. "This is so excellent consumer guide to the wide variety of large and Taobao to do or to do it," Xing said. "We refuse to put out a 90% interest in the business," Lin Ning told reporters, "The problem is not suitable, such as many in-kind type of business, every day is only a product of the recommended resources, we now have exclusive listing to two months after the. "In his view, the current Group buy on trade is not high, Zhuduo Consumers limit chase discounts, industry now needs to solve the problem is how to make customers come back, which requires for the people, products difference of choice, "to find real value, there is a demand for products and consumer segments of the crowd control." All of this is media-based products have been thinking of making. Cooperation in addition to local service new road products, buy web site also to try new modes of cooperation such as cooperation with the B2C site. This year in March, became the first music Amoy network of cooperation with the Group buy site B2C business. At that time the U.S. delegation at the group purchases of network activity, trading volume for the 591 single. And in June, as Lok rebate network together with the U.S. delegation at the Group buy activity similar to successful day trading on a 1327 single. "Exactly the same as a basic activity, the volume of transactions we have in June is March 2 times more, see Internet users are gradually accepted this new way to shop," Cui Can music Amoy marketing director of the "Daily Economic News" said the group's cooperation with the United States, the United States mission to provide consumers with 80 of vouchers to buy just the music scouring more than 150 shoes to use, "which means the cost of our new customers is only 80 , and our usual level of 200 yuan, buy the site before the effect is indeed beyond our imagination. "Bi Sheng Le Amoy Network CEO, told reporters that, buy good web promotion, and B2C distribution companies have no advantage of the former, which a cooperation model for B2C businesses and consumers to promote the interests of both to obtain good. Meanwhile, the media highlighted the value chain also gave birth on the Group buy another Yetai - Group buy navigate the site. Network of such sites such as pinching corporations, buy homes, along with other groups, not in the actual Group buy organizational activities, but in the Group buy web page brings together various product information to the user search. CEO Wang Wenji Group buy homes, said the site currently has more than 100 cities covered Group buy information, now is trying to access SNS website for the promotion of greater space, according to their saying that they cooperate with the Sing Imagine. Same as classified information website, with 58 Group buy myself with the urban network are different networks have chosen to do affordable for Group buy navigation. In this regard, Yang Hao Chung explained, the current Group buy market remains unclear, but pay more attention to local navigation service information flow, is affordable for network strength. "At present we do not consider the revenue, in the Group buy sites with some co-operation on matters such as account sharing." Lin Ning told reporters that Tencent is working Ftuan of cooperative. Insiders commented that, compared to Group buy site directly to do, Tencent QQ client based on a large user base and information integration, so navigation may be more dominant. Wind Betting Group buy section of the website of domestic capital case on May 26, buy 24 tickets web site following the September 2009 announcement was the first round of the Silicon Valley angel investors, the re-angel investing hundreds of million yuan. Also in May, several juniors from the Sun Yat-sen founded the 5151 Group buy network received more than 20 million yuan venture capital. June 9, buy cool site received 10 000 Kerry Group Network announced the first round of eight million yuan venture capital investment. Previously, cool Zhejiang Venture Capital Group network has received 10 million yuan investment. 17 June, net domestic Group buy site handle re-financing of five million U.S. dollars. The on-line handle less than 3 months of web access to Mount Angel Fund previously, founder of the European Group buy site DailyDeal invest five million U.S. dollars, and the Jinsha River A round of financing. June 18, just on the line Ah Ah Group buy upstart group after nearly a month of trial operation, was 110 million yuan in Shanxi's high investment consortium, has won the industry's largest single investment Group buy website. June 23, China CEO Lin Ning Group F Group buy site said the site has received venture capital from companies such as Mitsui C-round financing, financing details have not been disclosed, but Lin Ning said, "is by far the largest Group buy site financing. " "Daily Economic News"