July 7, according to foreign media reports, the U.S. online retailer Amazon.com Inc. said on the 7th, the company has officially launched in the UK market, "Online grocery" business. In fact, now in the UK retail market, Tesco has been the UK (Tesco), the United States of Wal-Mart's British subsidiary, Asda (Asda) supermarket retailer Sainsbury (J. Sainsbury) and professional Online shopping site Ocado game among the enterprises, etc., into the Amazon, the UK and will also face a very tough competition situation.

Today, online shopping and even development in the UK is booming, but this form of market trading in the retail market still only occupy a very small share. UK food and grocery research firm IGD is expected by 2014 Britain's online shopping market value will exceed 7.2 billion pounds (about 10.9 billion U.S. dollars). 3