According to the Japanese BCNranking site statistics, first half of 2010 (January -6 months), Nikon interchangeable lenses in Japanese digital camera market share in the first place, beyond the Japanese market share in 2009, first Canon. Over the same period as the most hot Nikon D90 digital SLR camera. From the data seen in 2010 in the first half, Canon's market share fell more than in 2009 only 8 percent, 2.6 percentage points to second place, while the Nikon with 2.7 percent growth in top board. Matsushita and Olympus still retaining its position as the ranking did not move, Sony dropped to fourth from sixth last year.

Another data over the same period, the Nikon D90 as the first half of 2010, Japan's best-selling digital SLR camera, the second is the Canon EOS 500D. Nikon occupy the top five in 3 seats, 2 seats Canon share. Yesterday the Japanese stock market, Nikon shares rose 4%. The data may be from one note, why Nikon has released so far has not now plan to release new products. In the face of such impressive market conditions, Nikon did not rush to launch new reason.