Beijing on February 24 morning news, according to foreign media reports, the British "Guardian" in the iPhone and iPod touch in the newspaper software download for more than 10 million times. As of February 21, 2010, Guardian newspaper software downloads up to 101,457 times.

For this report card, Guardian director of digital content 艾米莉贝尔 (Emily Bell), said: "In just two months, the Guardian application downloads to break the 10 million mark, you can is a miracle. "

艾米莉贝尔 said: "In the last week in Barcelona at the Mobile Communications Conference, we received very good feedback from the industry and users of the Guardian, the high evaluation of the application to download, we are pleased to see the application is Apple the company's latest TV ads show. "

According to report, on December 14 last year, the Guardian began to charge iPhone mobile users in the newspaper service. The Guardian newspaper group's iPhone software and information service charges £ 2.39 per month (about 3.9 U.S. dollars, 26 yuan RMB). IPhone all the newspaper The Guardian is the first software implementation of fees, phone News Guardian Independent visitors per month to 100 million people, half of which the user from the iPhone and iPod Touch.

Guardian news for iPhone users will not show advertisements. It is worth mentioning that the Guardian has set up a small version for mobile phone users site, the browser can be viewed free of charge.

iPhone software is the Guardian newspaper and developers 2Ergo development, can access all the news the Guardian, in addition to including the comments column, feature, image, video and other content. The software also provides a wealth of personalization features, and even support iPhone drag operation, the reader can also be a topic of a news reporter or marked as "favorites."

Currently, the global newspaper industry in the financial crisis hit, advertising revenue continued to decline, led by Murdoch's newspapers online version of high-level advocate fees, or even to prevent Google and other search, in the midst of controversy, the site charges not yet started . The iPhone application fee to download the model has been accepted by consumers, they are more receptive to follow-up to charge for content, so the newspaper charges for iPhone service is expected to be more to promote the newspaper.