when the traditional PC industry profits decline, large areas of the world into the mobile Internet, people's growing dependence on mobile devices ., the market focus shifted to ARM from x86 architecture, Wintel alliance is no longer intimate, IT industry gradually developed into three camps, the first camp is the apple, the second camp is Google, the third camp .Microsoft, some people say times have changed, giants need to immediately create a new ecosystem to meet the challenges of new competitors. .

Google Alliance members are to meet the challenge from Apple in April this year, Apple made to the District Court of Northern California sued Samsung Electronics .including its trademark infringement and multi-touch gestures on 16 patents, Samsung immediately countersued in several countries worldwide, followed by the two companies began to play for the regional ban lawsuit bruised and battered. .

increasingly fierce competition between camps, depending on Apple's biggest rival is Google, so the first attack the other alliance leader, scored the stroke end and ready to unlock the patent infringement litigation all Android devices, .In order to ease the external pressure, Google years to make up for money in purchasing patents of Motorola's mobile short board. .While Microsoft in the mobile Internet market performance this year, low-key, but not depressed, by the Andrews patent licensing fees the same phone number earned cash. .

Thus, in order to protect itself, to contain the opponent's goal, the patent has been defensive barriers from the past, into offensive weapons. .

patent barriers from defensive into offensive weapons, the world

· ARM market patent battle behind: . harvest, transformation, Charge

Apple camp has always been a loner, with the iPhone, iPad two "cash cow", Apple's fourth-quarter net profit of $ 6.623 billion, up .growth of 54% per diluted share (net profit / number of equity end of period) earnings from $ 4.64 to $ 7.05 raise revenue in climbing. .Launch in late iOS 5 and the upcoming iPad 3 next year so that the shareholders of this company carries more expectations. .

ARM equipment sales have accounted for half of Apple (iPad + iPhone = 63%)

In addition to global performance growth, Apple is also gradually adjust the various regions on the overall .revenue contribution. .In the past, Apple focused on European and American markets, but in recent years, the rapid growth of Asian markets to the giant saw its inherent value. .

to the Chinese market, for example, third-quarter sales rose six times the value of products sold in China reached $ 3.8 billion, becoming the world's fastest growing country, the new Apple CEO took office library .g (Tim Cook) said that China is critical of Apple's future performance, it will soon become the second largest revenue source. .(Latest news: the official introduction of Apple's App Store RMB payment function)

new global marketing strategy for the rapid development of the Asia-Pacific market this year

Apple's senior vice president of retail Ron Johnson .revealed that by 2012 China will have 25 similar outlets, you can see Apple's intention to promote the development of the Asia-Pacific market. .Apple view, this consideration is very necessary, when the European economies face weak, the fast growing Asia Pacific market will play a key supporting role. .

Google camp is a big family, the Tablet PC market "wolves tactics" is still developing rapidly, including Motorola, Samsung, HTC and other IT giants more than a dozen have joined the alliance, in fact, in addition to HP, RIM, etc. .The few companies, most companies in the Apple operating system are not very good against the choice. .

Since the front of honeycomb (Android 3.0), ice cream sandwiches (Android 4.0) system is the most tricky, then the first tentatively introduced, step by step, fire up Windows 8 next year too late to change jobs again .At least this year we should lay the foundation. .

Google mediocre cellular systems from multiple vendors wishing next year attention turned to Win8

competitors and family members to cope with the challenges of the future, Google launched the Android 4.0 at the end of the year .operating system, adding a large number of face recognition, such as unprecedented functionality, more importantly, Google's practice of using the Apple iOS, the new system can be run through multiple vendors product lines, the greatest benefit from the mobile phone and tablet, Android 4.0 .will promote the integration of the two, compared to the previous action, the end of this year, Google was truly completed a strategic sense of the important deployment. .

Andrews 4.0 will compete with Apple's next year's Win8 outside the market

Apple and Google in the attack, the Microsoft camp this year's low-key performance in the field of mobile Internet in .battle of the traditional PC market, Windows 7 is clearly not as versatile role in co-operation with Nokia Meego is not liking, the next task of the two camps will fight in next year's pressure on Windows 8. .

before us there are two things need to be resolved, both Microsoft Windows 8 in the next year playing for the Tablet PC to use the system, they need to win in the new ecosystem of developer support. .

no permanent friends, no permanent enemies, only permanent interests, with the rapid development of mobile Internet, there's a lot of industry turning point this year, it is inevitable, Microsoft announced that Windows 8 will support ARM-based processing system .device, to enter the Tablet PC market, with the desire Apple, Google, turf battles, Intel also actively expand cooperation with Google, the PC market ten years commanding the Wintel alliance began to shake. .

"Wintel architecture destined to decline in the next decade," Shenzhou Computer Co., Ltd., says Wu Haijun, open face of a seemingly new markets, including Microsoft, Intel, Nvidia and other upstream .vendors, and Lenovo, Asus, Dell and other OEM's international business are rapidly adjust, ARM era, PC giants of the center of gravity began to shift. . .