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country "Financial Times" wrote yesterday, targeting new markets to accelerate Lenovo. .In the quarter June to September, Acer and Lenovo have more than Dell, the world's second largest PC maker, behind Hewlett-Packard by total shipments in the global share of 13.7%. .And early 2009, compared to, this is a dramatic change, when the association dismissed CEO, because the 2008 fourth quarter loss of $ 97 million, shipments fell 5% global market share dropped to only 7.3%, Acer ranks behind .the fourth. .

2009 February Ang Chuanzhi return to help companies weather the crisis, and the appointment of Yang as CEO. .Last month, Ang Chi Chuan retirement, CIConsulting analyst Ning Yuan (Wang Ningyuan) think this forecast the future: "Lenovo is likely to challenge Hewlett-Packard first place." Barclays Capital Asia (excluding Japan), technology hardware and .grams of component research director Yang Chao (Kirk Yang) that Lenovo competitors hit the scene when cyclical factors and difficulties, he said: "The Legend at the right time in the right place." next year, according to the total shipments .China will become the world's largest PC market, China is a rapidly growing market, and Lenovo's domestic market, in 2008, the financial crisis resulted in a mature market needs of enterprise customers to drop, China is to help associations through the crisis, China is also a 2005 .Since the Lenovo acquisition of IBM PC was the most important revenue source. .However, in the past two years, the association's growth has been out of China, the success of the consumer PC into a number of large, growth of emerging markets such as India, Russia and Turkey. .Consumer PC demand in mature markets downturn, these markets have remained stable, Lenovo had less share in these markets, some of the major competitors are quite dependent on these markets. .At the same time, corporate customers in mature markets began to recover, which makes think more than doubling, while other opponents failed to show well, such as Acer, its weak performance in the field of commercial PC. .Industry experts believe that the advantages of accumulated association can help it through the next round of cyclical fluctuations. .Yang Chao said: "The next few years China will be a good addition, but also the other leg to walk Lenovo, Lenovo is ready." In China, Lenovo's market share of 30%, due to high profits, can give Lenovo .expansion in emerging markets to provide funding. .In the third quarter, Lenovo's profit margin in China was 5.5%, while overall operating profit margin of only 2.1%. .In the first years of the acquisition of IBM PC, Lenovo clumsy performance, business irregular, cultural conflict exists. .In the development of new products and bring it to market, the association behind the opponent, the other outside of China but also to establish retail distribution network. .Gartner analyst Ray Ye (Ye Lei), said: "After several years of effort, Lenovo mastered the rules of the game, they become more competitive retail network, the ability to greatly enhance product development." This year .the third quarter, Lenovo's profit of $ 144 million, an increase of 88%, sales rose 35%. .At this time, HP and Dell will focus to other business, such as service and cloud computing, these profit margins twice as high than 5%, and Lenovo will continue to focus on the PC. .In the past year, Lenovo and NEC established a joint venture, which actually control the enterprise PC business in Japan, the Japanese also have access to the back door. .It also acquired the German consumer PC vendor Medion. .As the association for the expansion of tenacious, Yang said the company has been looking for suitable acquisition targets. .Barclays analyst Yang Chao said: "The association will continue to commit resources to the PC, because this is the very core of the business, which is their all." 4.

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