In the 2012's, when there are more than a month, EA has finally no longer "clamor" from the so-called "modern warfare 3" away FPS throne and its sales, and ultimately defeat "modern warfare 3" The ultimate goal .. .
as "Battlefield 3" and "modern warfare 3" Both games are now officially on sale, and sales value of the game released early today, (field 3 weeks 5 million, Modern Warfare 3 Day 650 .million) to take a look at our industry is how to treat this last six months the king duel. .
surprising consensus: everyone is the winner. .
Screen Digest's Piers Harding-Rolls explained that although the "Battlefield 3" no apparent points by "modern warfare 3" game sales, it is clear that the success of the improvement or .shooting game in the EA market share. .
Piers said: As a good time release date and the depreciation of new ones very attractive retail strategy, players can not enjoy the same high price of these two games. .This is evident in the "Battlefield 3" the first week to help them expand market share, which means that even though the "Battlefield 3" is not very clear away the "modern warfare 3" of the market. .EA managed to ultimately improve its share in this market eventually. .It is clear that the two companies and retailers are happy. .
verify the success of these new games first paragraph is whether they can continue in the coming months to retain the heat and passion for online gamers. .This game will help them continue to sell and maintain the game's DLC sales and customer base next-generation game works. .
Activision Blizzard has launched a "Mission: elite" services will undoubtedly make it go in the front, it will provide a better online experience, and EA in the "Battlefield 3" It is clear that online services strategy is .behind at least one year. .
Wedbush Morgan analyst Michael Pachter agree that "Battlefield 3" and not loss "of modern warfare 3" game sales, but that EA's "Battlefield 3" is still a great success, he said: Assuming Activision .series to achieve their mission peak, if it needs to go beyond the "Battlefield" series of new work at least 25 million units sold, or "mission" for the sales of a new beginning by the peak decrease. .
I do not think EA's "Battlefield" series of best-selling game can be done, because to achieve this step, "Battlefield 3" must be established as a "mission" as large and vibrant online community, but it .now, do it hard,
EA's argument is like saying someone bought their phones to iPhone, which failed only in the iPhone can be achieved only under the premise, EA's ."Battlefield 3" to succeed, we must wait for "mission" of the failure. .
Pachter said that EA's pre-order promotion strategy shows that it does not want to defeat the "Modern Warfare 3." .He said: "This figure is not what I expected, I'm not sure whether the expected impact on EA" modern warfare 3 "game sales, they just want more market share," Battlefield 3 "is likely to be sold this year EA .the best game, I am sure EA must be very happy. .