This is an information era of fragmentation. .Advanced information technology to promote the development of various types of media, it is extremely easy compared to the past can get all kinds of interesting information. .However, the rapid increase in the amount of information, the rapid transmission of information, information updates, fast, and many kind of information that makes people's attention is very fragmented, superficial to browse the various types of information, it is difficult to read the information on the profound impression .. .

this form of fast food-like environment for business is not a blessing. .Information explosion of the Internet to bring unlimited access, the audience has more choices than ever before the opportunity. .However, the huge amount of information weakens consumers' desire for reading, all kinds of commercial promotion activities is awash in information flooding the field, from the limited time available would be hard to filter out things of interest. .

era of fragmented information, the information of the disorder and confusion, not only so that consumers can not choose the right time, relevant information to their own interests, but also for their own consumption .that demand uncertainties. .The viewpoint of the business position, fragmented business environment so that the audience is more market segments, customer groups that face different manner to how to promote the marketing, this is the era of pieces of information to the beleaguered businesses are out of the .a difficult problem. .

era pieces of information there are challenges there are some opportunities. .Since ancient times, there is a law, the times to create heroes. .Characteristics of the current era of fast-food style sake of the phone's solid position as the fifth media, and in the eye of a potential infinite economic growth. .

compared with the traditional media industry, the mobile media audience has a solid advantage. .The latest survey shows that mobile phone subscriber base had nearly 10 million users, China's total population of more than 2 / 3, this number is still rapidly expanding, over the same period will exceed the number of PC Internet users. .

personalized SMS is the dissemination of information carrier, it is directed to the dissemination of results, for the dissemination of interactive applications, this feature allows many companies and advertisers are embarrassing .situation disappeared. .Industry based SMS platform network operators Heroes (http://www.qycn.com/sms/) based on years of operating experience, in-depth understanding of the characteristics of SMS summed up after the following advantages:

.Accuracy: The biggest feature is the message "one to one" transfer mode, can direct the recipient's phone. .Need to publish business information and advertising businesses can find out through the database platform that part of the number of consumer groups, and through the mobile phone platform will achieve a pre-programmed messages posted to the customer number set out on the information to meet the demands of different audiences .point, the ads play to its maximum effect. .

Timeliness: mobile phone has become an indispensable item of modern people's lives, the habit of carry is equal to inform the mobile phone users "permanent online", the generation and dissemination of information is simultaneously ., making information transfer more with timeliness and immediacy, but also to businesses who receive the information to maintain a stable rate. .

mandatory: SMS has some mandatory reading effect. .Few words, the characteristics of the content is accurate pieces of information to meet the reading needs of people age, the conditions in the most limited time to achieve maximum user infection intensity. .Information to facilitate the storage of the spread has increased its effectiveness, repeated reading to deepen the impression of its people, and improve information sharing resending frequency. .

flexibility: the release time has a strong message of flexibility. .Businesses can be specific to a time period of advertising point, so that mobile phone users can avoid sensitive time, to fully grasp the prime-time advertising, publicity and further enhance the advertising effect. .

advantage in mobile media continue to highlight the same time, SMS platform, industry-based operators to continuously optimize its functionality. .Beat the network made it clear that only effectively meet the needs of users in order to obtain the true market. .Based on this, trying to make heroes of the CC improve the function of SMS platform. .Beat CC SMS platform has a "value-added telecommunications business license", integrated Mobile, China Unicom, Telecom three networks in one, all three operators SMS network coverage, two-way SMS support for sending and receiving, the purchase of any channel with no time limitations. .CC minutes to send SMS platform supports a mobile phone number 10000, with group mass, time sent, automatically take a number, contact management, send the report, SDK interface, SMS Channel, SMS audit and other functions, comprehensive coverage of all the use of SMS .demand point. .Send multiple channels of high-end stable rate to ensure that information sent over 99%. .Currently, the heroes of the CC SMS platform has been in business, banking, securities, transportation, education, retail, catering, entertainment, beauty, automotive, finance, real estate, tourism and other industries has been widely used. . 0.